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Cream is the first newsreader to offer junk filtering. It learns what you like by monitoring your reading habits, and helps you get on top of your feeds by skimming off the creamiest stories.

Throw in as many feeds as you like: Cream will sort out the sweet from the sour, so you only need see the premium content.

Cream also works great as a companion to full-featured news readers. Use Cream when youre short of time, and another reader for a complete scan later.

HOW IT WORKS

Cream uses technology developed for junk mail filtering to sift out stories tailored to your taste. When you click on a story, Cream flags it as a good story. If you ignore a story, Cream will mark it as uninteresting. The text and links of the stories get scanned, and used to judge the creaminess of future stories.

The beauty of this approach is that you dont have to do anything out of the ordinary. You simply read the stories that interest you, and Cream learns what you like, and helps relieve the burden of sifting through uninteresting material.

HOW SMART IS IT?

Cream is pretty smart. It can learn whether or not you like a particular news feed (e.g., Daring Fireball), or a given topic (e.g., Presidential Elections), but it goes deeper than that: Cream can correlate different types of data. For example, Cream could learn that from all the stories in the Macworld news feed, you like posts written by The Macalope the most.

IMPORT AND EXPORT

Adding your existing news feeds to Cream couldnt be easier, because you can import from OPML files, which are used by almost all feed readers. You can also export your feeds for use in other apps.

READ-IT-LATER

Cream is designed to be as lightweight as possible. If you want to read a story immediately, one click will open it in Safari. If you want to postpone, Cream has built-in support for read-it-later services like Pocket, Instapaper, and Readability, as well as Safaris Reading List.

SORT AND SCREEN

Subtle colors are used to highlight the best stories, and you can sort based on creaminess, source feed, and date. Filters allow you to sift out what you have already read or seen, and limit the total number of stories displayed.